Ad.diction

This commercial definitely appeals to my emotion. The

In the decision to compare national ad to local ones, I thought comparing violence campaigns might be an interesting perspective. In the decision to do so, I chose to compare the Philadelphia anti-violence campaign to that of the ads that run nationally. Interestingly, enough the ads both produced a simple message with the basic colors red, black, and white.
When looking for which ads would be chosen, I searched for an organization that campaigns at a national level that have symbols or slogans that coincide with the message. Leave out the Violence was one in which the campaign's symbol was a hand depicting the peace sign, providing the 'V' in the word Love. Which also was stood for 'Leave out the Violence'. Comparatively, this ad was much more basic opposed to the intricate design shown on the Philadelphia Anti-Violence campaign. The ad for the Anti-Violence of Philadelphia depicts the barrel of a gun laying against a red background, while some type of wording covers the poster completely. "City of Brotherly LOVE?" is bolded and emphasized at the top of the poster.
One could definitely raise the question of choice colors. Similar in both posters the same colors are used, there is probably in depth symbolism behind that. But, for now I think it's safe to say that the style and colors used prove that the message is stronger when less abstract; simple is better.

Within each advertisement there are signs of societal influence. There is only one advertisement that immediately comes to mind that argues against that statement. That is the Bailey's Irish Cream advertisements, which depicts young adults in a social party setting usually about to make another round of drinks when one person suggests; in some way relative to the commercial, to drink responsibly.

In particular one commercial, depicts socialites about to make drinks. But , first they pick the designated driver...

Although, this could happen in real life it normally doesn't. However, with the Bailey's commercial, the company is promoting a positive light to drinking. With this instance they are trying to influence societal decisions. On the contrary, even though ads are clearly inspired by true life, it is evident that ads have the potential to change the future!

Comparing Lifetime and ESPN advertisements; two well known stereotypical demographic channels, was as intriguing as watching a mouse in a snakes cage at feeding time. One would hope that things work out differently, but in the end, the outcome was already thought of. In completing the assignment, I chose to watch The Lifetime Network, one of the most well known channels for targeting women, for one hour and compare it to a hour of ESPN, a well known sports channel.

Since the launch of Lifetime, the network has definitely received its share of publicity. With a slogan that reads "Television for Women", one could only be surprised to see any ads that deal target anything else. With mostly syndication shows; such as Golden Girls and Designing Women, Lifetime advertisements are mostly about cleaning products or Insurance of any type; life, health, or auto. It raises the thought that what do each of the ads mean for a woman and what type of woman. A strong assumption would be that the ads shown on Lifetime are for the woman that is responsible for her household. In particular, the woman that handles all the purchases in the household. There are other advertisements shown on the channel, however those shown most frequently were those about insurance and other household products.

Although, ESPN does not directly claim to be for men, it is known to be male supported network. With ESPN, the shows were comparatively different, being that ESPN shows were based from sports. Advertisements shown on ESPN were for products like Axe deodorant and Comcast subscription services. Unlike the advertisements that appear on Lifetime, these advertisements don't appear to be targeting a household decision maker, but rather a male who has somewhat disposable funds. Almost as if they were trying to convey that, instead of buying your normal brand, go for the "better" brand. Comparing stereotypical ads lead to the confirmation of a lot of expectations. Watching TV, especially targeted tv networks, it's amazing to see advertisements that totally contradict society standards but are accepted on TV. It is said to be true that in every stereotype there is a hint of truth. In life, one would never want to think of the woman being the sole responsibility for life insurance or the man being the only one interested in the cable subscription. Yet, the truth of the matter is women are always concerned with the security of their family and all men want is the "Simple Life" whether it be on reality TV or in life's reality.