Ad.diction

In the decision to compare national ad to local ones, I thought comparing violence campaigns might be an interesting perspective. In the decision to do so, I chose to compare the Philadelphia anti-violence campaign to that of the ads that run nationally. Interestingly, enough the ads both produced a simple message with the basic colors red, black, and white.
When looking for which ads would be chosen, I searched for an organization that campaigns at a national level that have symbols or slogans that coincide with the message. Leave out the Violence was one in which the campaign's symbol was a hand depicting the peace sign, providing the 'V' in the word Love. Which also was stood for 'Leave out the Violence'. Comparatively, this ad was much more basic opposed to the intricate design shown on the Philadelphia Anti-Violence campaign. The ad for the Anti-Violence of Philadelphia depicts the barrel of a gun laying against a red background, while some type of wording covers the poster completely. "City of Brotherly LOVE?" is bolded and emphasized at the top of the poster.
One could definitely raise the question of choice colors. Similar in both posters the same colors are used, there is probably in depth symbolism behind that. But, for now I think it's safe to say that the style and colors used prove that the message is stronger when less abstract; simple is better.