Ad.diction

Being a Chestnut Hill college student; deprived of all the luxuries of home including cable, leaves me to watch all my favorite shows at home "on demand", if I'm lucky. One of the shows I decided to highlight was the Bad Girls Club, a show that comes on the Oxygen channel on Comcast digital cable. This reality show documents seven women, who claim to act bad in character and through their actions. The cameras follow them around living in one house and also while they party in the Los Angeles night scene. Similar to MTV's Real World, the women in the house have drama and good times all the while working on a project together. Their primary project, their job allows them to help plan private parties. In the episode I selected to discuss, the girls had to first plan the party and then actually execute their plans. In doing so there were several occasions where the camera focused on the types of liquor they served at the party. One alcoholic beverage in particular was a bottle of P.i.n.k.
P.i.n.k. vodka, a relatively new vodka was the perfect product placement for a show, that has primarily a women audience. While other drinks were in the background and weren't really in good view, P.i.n.k. vodka was shown being requested and drank by multiple people in the party.

As a viewer, this definitely increased my yearn to try the vodka the next time I go out. The appearance of the bottle suggested that is was targeted to women and actually made me wonder if it was better. In looking for pictures for this blog I found several stock photos that suggest its for women.

Being a part of a generation that doesn't really cohere to previous generations; besides being the children of, truly allows this generation to grow. My generation, often referred to as the lost generation, is the generation that questions, infers, and re-invent. We are trying to reinvent the wheels and this time we are trying to make it bigger and better. This process requires us to be technology-savvy, short attention spans, and very demanding. You cannot approach our generation with just anything. It must meet the standards, it must understand that there could be anything else receiving our attention. Even though we only take 14 percent of the population, understand that it is through us that change will be made.

Yet, in the process of re-invention, there sometimes is apprehension because of possible hindering from technology. Where we may view technology as advancement, others view it as our downfall. Could we be blindsided by technological devices that connects us to the universe; friends , family, even online education, verbally, and in some ways physical. It allows us to see into the future guiding our insights and molding them as one.

This generation is definitely moving together towards the future.

Advertisers must first understand that anything could have our attention. So, within any advertising to us they must understand that we seek things that interest us and nothing more. We are less likely to infer into things outside of our immediate circle. Perhaps, advertisers could do more separate advertising for products. Instead of one campaign for McDonald's, do two commercials one for the youth and one for adults. Because everyone wants to be reminded of their youth, but not their maturing age...