Ad.diction

Being a part of a generation that doesn't really cohere to previous generations; besides being the children of, truly allows this generation to grow. My generation, often referred to as the lost generation, is the generation that questions, infers, and re-invent. We are trying to reinvent the wheels and this time we are trying to make it bigger and better. This process requires us to be technology-savvy, short attention spans, and very demanding. You cannot approach our generation with just anything. It must meet the standards, it must understand that there could be anything else receiving our attention. Even though we only take 14 percent of the population, understand that it is through us that change will be made.

Yet, in the process of re-invention, there sometimes is apprehension because of possible hindering from technology. Where we may view technology as advancement, others view it as our downfall. Could we be blindsided by technological devices that connects us to the universe; friends , family, even online education, verbally, and in some ways physical. It allows us to see into the future guiding our insights and molding them as one.

This generation is definitely moving together towards the future.

Advertisers must first understand that anything could have our attention. So, within any advertising to us they must understand that we seek things that interest us and nothing more. We are less likely to infer into things outside of our immediate circle. Perhaps, advertisers could do more separate advertising for products. Instead of one campaign for McDonald's, do two commercials one for the youth and one for adults. Because everyone wants to be reminded of their youth, but not their maturing age...