Ad.diction

Being a Chestnut Hill college student; deprived of all the luxuries of home including cable, leaves me to watch all my favorite shows at home "on demand", if I'm lucky. One of the shows I decided to highlight was the Bad Girls Club, a show that comes on the Oxygen channel on Comcast digital cable. This reality show documents seven women, who claim to act bad in character and through their actions. The cameras follow them around living in one house and also while they party in the Los Angeles night scene. Similar to MTV's Real World, the women in the house have drama and good times all the while working on a project together. Their primary project, their job allows them to help plan private parties. In the episode I selected to discuss, the girls had to first plan the party and then actually execute their plans. In doing so there were several occasions where the camera focused on the types of liquor they served at the party. One alcoholic beverage in particular was a bottle of P.i.n.k.
P.i.n.k. vodka, a relatively new vodka was the perfect product placement for a show, that has primarily a women audience. While other drinks were in the background and weren't really in good view, P.i.n.k. vodka was shown being requested and drank by multiple people in the party.

As a viewer, this definitely increased my yearn to try the vodka the next time I go out. The appearance of the bottle suggested that is was targeted to women and actually made me wonder if it was better. In looking for pictures for this blog I found several stock photos that suggest its for women.